Enable Social Login for Seamless Checkout and Account Creation Any checkout process introduces leaks in your conversion funnel – tightening up those leaks increases conversion rate and improves your sales. Account creation and entering checkout information can cause these leaks, and WooCommerce Social Login can help you patch them. When a customer first visits your site, you can simplify checkout by allowing them to check out as a guest. However, this introduces friction for customers that want to purchase from your store more than once (and hopefully many of them do!). They’ll have to create yet another username and password. WooCommerce Social Login makes this process as easy and secure as possible – customers can log into your site using their Facebook, Twitter, Google, Amazon, LinkedIn, PayPal, or Instagram accounts instead of creating a new user account credentials.